joshwriting (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
joshwriting) wrote2008-01-02 07:29 pm
joshwriting) wrote2008-01-02 07:29 pm
The Problem with Network News
Okay... one set among the many problems with Network News:
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goldsquare posted a link to this story from the current issue of Technology Review and I followed it, as I sometimes do.
http://www.technologyreview.com/Infotech/19845/?a=f
What I learned about network television at Dateline NBC.
By John Hockenberry
(Below is a snippet from the 7 page article. The article is good reading, though I suspect Hockenberry didn't need the full 7 pages to make his point.)
I knew it was pretty much over for television news when I discovered in 2003 that the heads of NBC's news division and entertainment division, the president of the network, and the chairman all owned TiVos, which enabled them to zap past the commercials that paid their salaries. "It's such a great gadget. It changed my life," one of them said at a corporate affair in the Saturday Night Live studio. It was neither the first nor the last time that a television executive mistook a fundamental technological change for a new gadget.
goldsquare posted a link to this story from the current issue of Technology Review and I followed it, as I sometimes do.http://www.technologyreview.com/Infotech/19845/?a=f
"You Don't Understand Our Audience"
What I learned about network television at Dateline NBC.
By John Hockenberry
(Below is a snippet from the 7 page article. The article is good reading, though I suspect Hockenberry didn't need the full 7 pages to make his point.)
I knew it was pretty much over for television news when I discovered in 2003 that the heads of NBC's news division and entertainment division, the president of the network, and the chairman all owned TiVos, which enabled them to zap past the commercials that paid their salaries. "It's such a great gadget. It changed my life," one of them said at a corporate affair in the Saturday Night Live studio. It was neither the first nor the last time that a television executive mistook a fundamental technological change for a new gadget.